Amanda Ford






Creative Direction & Design




TRESemmé was launching a new product line that allowed you to achieve effortless waves everyday, and they wanted to own this trend in the market. We proposed a dynamic experience called "The Infinite Wave" that would allow our customer to see the spectrum of this growing trend, and find a look to make her own.



I helped keep style seekers around the world on trend and inspired with engaging content for TRESemmé's social media. Producing this content involved being up to date with hair trends and extensive market research.




We found hairstyles that were trending on the runway or ahead of the curve and created bite-sized how-tos with a professional hairstylist. The resulting content performed very well on all the brand's social channels.




We wanted to find a way to sum up the top hair trends after fashion week had ended. An interactive trend report would provide a sleek overview of the top hairstyles that ruled the runway. Click on any look and get an up-close view, styling tips, and insight into the designer's vision.



Role: Art Director
Copywriter: Lauren Montemurro
Agency: Lowe Profero