Amanda Ford
Creative Direction & Design
Target: My Baby Beanstalk
The baby beanstalk was an idea proposed to Target as a solution for keeping moms actively involved on Target.com beyond just the shopping experience. The beanstalk allowed expecting moms to keep track of their registry, learn about products, receive useful advice, and stay socially engaged with friends and other moms.
Role: Art Director/ Designer
Agency: Huge
The baby beanstalk was an idea proposed to Target as a solution for keeping moms actively involved on Target.com beyond just the shopping experience. The beanstalk allowed expecting moms to keep track of their registry, learn about products, receive useful advice, and stay socially engaged with friends and other moms.
Role: Art Director/ Designer
Agency: Huge
